Nothing reveals $199 CMF Phone 1 with modular accessory ecosystem

Shawn Knight

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Bottom line: Nothing's budget-minded sub-brand, CMF, has introduced its first mobile phone. The CMF Phone 1 is an entry-level handset that could finally take the concept of a modular smartphone mainstream. The price is right at $199, but will it make a splash in a cutthroat market where every previous modular attempt has come up short?

The CMF Phone 1 (CMF being short for Color, Material, and Finish) features a 6.67-inch Super AMOLED display (1,080 x 2,400, 395 PPI) with a 120 Hz adaptive refresh rate driven by MediaTek's Dimensity 7300 SoC, an octa-core chip built on a 4nm manufacturing process. It's paired with 8 GB of RAM.

Other noteworthy features include a 50-megapixel rear-facing camera from Sony, a 16-megapixel front-facing shooter, up to 256 GB of local storage (expandable up to 2 TB via microSD card slot), and a 5,000 mAh battery that's good for up to 23 hours of continuous video playback.

The CMF Phone 1 ships running Nothing OS 2.6 (powered by Android 14). It looks to be a solid budget entry on paper, but its modular design could make it special.

Unlike previous modular smartphone attempts that focused on swappable hardware components, CMF is focusing on an accessory ecosystem built around a user-replaceable rear backplate. Simply remove four screws on the rear of the phone, pop off the stock backplate, and replace it with one of a handful of alternatives.

At launch, CMF will have three alternate backplates available to purchase. One adds a wallet to the rear of the phone, another features a flip-out kickstand, while a third includes a tethered lanyard. It sounds a lot like Motorola's Moto Mods from the mid-2010s.

Pricing starts at a very reasonable $199, which includes a pre-applied screen protector. As a budget phone, you are giving up some luxuries found on more expensive devices such as wireless charging, support for NFC, and robust protection against liquids.

Look for it to ship in the US as part of the company's beta program later this month.

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The modules seem a bit gimmicky to me (I am the sort who always just slaps a hefty case on phones anyways), but the specs for price seem quite good.
 
Specs are quite decent for the asking price. But until now, I still cannot wrap my head around the purpose of a "sub-brand". What is the difference between Nothing and CMF? This concept of sub-brand seems to originate from China phone makers.
 
Specs are quite decent for the asking price. But until now, I still cannot wrap my head around the purpose of a "sub-brand". What is the difference between Nothing and CMF? This concept of sub-brand seems to originate from China phone makers.

Eh, having different brands aimed at different market segments predates smart phones - look at how many brands GM used to sell cars under, for example. In this case, Nothing branded phones seem to be more upscale, with a more monochrome aesthetic, while CMF is cheap & cheerful.
 
The modules are not useful as they are purely mechanical and do not electrically connect to the devices. Calling it "modular" is a stretch in my opinion, when the only things you can add to it are a lanyard or a kickstand or a card case (all of which can be part of a cheap phone case).

Also: No headphone jack (yes I still care very much about that), no NFC (which also means no Google Pay), and only 2 years of feature updates / 3 years total of security updates (maybe because it has a MediaTek SoC, they have a bad track record for firmware / driver support across all of their chips).

Source for the specs: https://cmf.tech/pages/phone-1 (scroll almost to the end)
 
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